Accacia Design — Est. 2015

Your business.
Show the world its potential.

I build brands that turn good products into premium ones — so you stop competing on price and start charging what you're worth.

Strategic approach — Business growth — High-value design

Fastest projects delivered in 4–7 days. First chat is free.

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About the founder

FounderAccacia Design
Est. 2015Samarinda — ID
Shirley, founder of Accacia Design
Strategic branding designer
11+ Years20,000+ Projects

Designer,
and business owner.

Education

Limkokwing University of Creative Technology
Selangor, Malaysia — Bachelor Degree, Graphic Design, majoring in Advertising
2010 — 2014
Yonsei University
Seoul, South Korea — Korean Language Institute
2025 — 2026

Internship

Milk & Co — DDB Worldwide
Advertising Agency — Kuala Lumpur, Malaysia
2014

Business

Dreamland
  • Digital Printing
  • Merchandise
  • Florist
  • Decoration
2015 — Present

Growing up loving any form of art, she finished a Bachelor Degree of Graphic Design majoring in Advertising in 2014.

Soon after, her freelance work got popular, so she opened her own offline digital printing store in 2017 — two years after she started freelancing. As an entrepreneur she has dealt with thousands of customers for a decade, managed employees, and adapted to the market since 2015. She is well-trained to understand the deeper layer of what customers actually want.

Her keen hard work, attention to new trends, and out-of-the-box creativity are what kept the businesses alive until now.

Accacia was built as a premium branding solution for business owners who have good products and are serious about building their brands — matched with her rare ability to see a brand from both sides: as a graphic designer, and as a business owner.

Making a design that can make profit for business owners is one of her main goals in every project. Her mission is for Accacia to serve brands all over the world and provide all-in-one needs for their brands.

11+
Years in design & business
20,000+
Brand projects throughout the decade

Why choose me

Design, strategy and business sense — in one person.

Logos, identity systems, packaging, print — everything that makes a brand recognisable at a glance.

Analytical, not decorative. Every decision traced back to a business reason — a decade of running one teaches you that.

Strategic rather than purely aesthetic. Positioning, audience and message decided before the first sketch — a pretty logo is easy, a brand that earns is the work.

Messages answered while the idea's still warm and a delivery date that's kept — every file, every time. Ten years across a counter also teaches you what clients mean, not just what they say.

How I build a brand

This is how we grow your brand

01

Chat & Discovery

We discuss the brief, your business goals, your target audience and your brand vision. This is where the strategy is decided — before a single line is drawn.
02

Invoice & Payment

Your spot in the schedule is secured. Package and scope are confirmed in writing so there are no surprises later.
03

Moodboard

References, typography, colour palette and a written concept explanation. You approve the direction here, so the design stage is never a guessing game.
04

Design Progress

The identity is built out from the approved concept — logo, palette, type, applications. You see progress as it happens.
05

Maximum 5 Revisions

Five rounds to refine every detail. Enough room to get it exactly right, tight enough to keep the work sharp.
06

Final Files Delivered

All final files sent to your email, in every format you need, with the brand guidelines PDF. Yours to use anywhere.

Consultation — Brief & Strategy — Design Process — 5× Revision — Delivery

Selected work

Brands we've built.

Seven of 20,000+ — 2016 to present
Project 01 — Fashion & Accessories

Buttonscarves

Logo designVisual identity2016

Buttonscarves reached me in 2016 to do their logo design. Today that design travels across Indonesia as a symbol for luxurious Muslim wear — especially headscarves and accessories.

Objective

A mark that could carry a premium fashion house for a decade.

Result

Good branding doesn't need to scream to be remembered. Quiet, refined, timeless — and still lasting.

Buttonscarves — Embossed gold monogramView
Buttonscarves — Boutique interiorView
Buttonscarves — Packaging & stationeryView
Buttonscarves — Monogram patternView
Buttonscarves — CampaignView
05 images — scroll or drag →
Project 02 — Restaurant Group

Sokyo

Brand identityF&BKalimantan Timur

Before it became a group of restaurant chains, Sokyo — Japanese Restaurant started in a house kitchen. Through Instagram the founder patiently attracted customers before opening her first offline restaurant.

Objective

An identity that could grow from one kitchen into a chain without being rebuilt.

Result

Sokyo Group is now a reputable chain across Samarinda and Balikpapan. Their Salmon Mentai Don and sushi still have our hearts.

Sokyo — IdentityView
Sokyo — ApplicationsView
Sokyo — Menu & collateralView
Sokyo — In situView
Sokyo — DetailView
05 images — scroll or drag →
Project 03 — Beverage

Doctor Matcha

IdentityIllustrationPackaging

Created by an aesthetic doctor, Doctor Matcha serves ceremonial matcha originally from Japan. The whole vibe is playful, fun and alive, backed by the cutest little illustrations.

Objective

Reach a young, social-first market without losing the ceremonial credibility.

Result

A pink + green palette with total strawberry-matcha energy — every detail designed to be social media worthy.

Doctor Matcha — IdentityView
Doctor Matcha — Illustration setView
Doctor Matcha — PackagingView
Doctor Matcha — CupsView
Doctor Matcha — PaletteView
Doctor Matcha — SocialView
06 images — scroll or drag →
Project 04 — Patisserie

Faveur

Logo designModern classic serifIndonesia

Branding for Faveur, a cakery in Indonesia. Soft. Elegant. Memorable. A modern classic serif approach combining delicate curves and refined details.

Objective

Capture the essence of premium artisan patisserie in a single mark.

Result

A logo that feels warm, timeless and quietly luxurious — because sometimes the right logo speaks before the product does.

Faveur — MoodboardView
Faveur — PackagingView
Faveur — BoxesView
Faveur — StationeryView
Faveur — Menu cardView
05 images — scroll or drag →
Project 05 — Bistro

Tiger Lily

WordmarkMascotSignage & menu

Tiger Lily celebrates Asian flavours with an Indonesian heart, inside Big Mall, Samarinda. Modern and playful, yet refined enough for a premium setting.

Objective

One cohesive identity, from the dining room to the cup in your hand.

Result

A confident wordmark paired with an illustrated mascot, grounded in deep maroon, burnt orange and warm neutrals — delivered across logo, colour system, takeaway cups, menu styling and signage.

Tiger Lily — Storefront, Big Mall SamarindaView
Tiger Lily — Facade at nightView
Tiger Lily — Takeaway cup rangeView
Tiger Lily — Menu photographyView
Tiger Lily — Menu photographyView
05 images — scroll or drag →
Project 06 — Patisserie & Café

Louvre

Full identityMascot & illustrationPackaging & signage

Louvre folds a whole Parisian daydream into a dessert brand — a cursive logotype, a hand-drawn mascot and softly illustrated landmarks, grounded in a warm brick red. Playful and tender, yet unmistakably its own.

Objective

A complete, ownable identity for a Paris-themed dessert café — warm, playful and recognisable at a glance across every touchpoint.

Result

One brick-red-and-cream system carried from the shopfront to the delivery bag — boxes, cups, tissue, uniform, signage and stickers — all tied together by the mascot and the line “Love in every bite, joy in every moment.”

Louvre — Storefront & signageView
Louvre — Packaging systemView
Louvre — Dessert boxes & illustrationView
Louvre — Cafe cups & serviceView
Louvre — Apron & brand imageryView
Louvre — Delivery bagView
Louvre — Mascot & sticker setView
07 images — scroll or drag →
Project 07 — Wellness Studio

Althe

Brand identityLogotype & monogramMerchandise & signage

Althe is a pilates, yoga and barre studio in Tarakan, founded by @putcah — a creator with a 70k+ following whose quiet, considered aesthetic already spoke for itself. The identity had to feel as calm and precise as the practice: clean, modern, minimalist, and effortlessly its own. At its centre, a monogram A drawn from the arch of a pilates movement — a single curved stroke that carries the whole brand.

Objective

A refined, gallery-quiet identity for a boutique movement studio — one that matches a creator-led audience and reads as premium at the smallest scale.

Result

A soft neutral system in cream, sand and warm taupe, anchored by an arch-inspired monogram — carried seamlessly across signage, apparel, bottles, tote bags and mat props.

Althe — LogotypeView
Althe — Tote & steel bottleView
Althe — Brand imageryView
Althe — Studio signageView
Althe — Reformer & barre classView
Althe — Apparel & bottleView
Althe — Mat & props setView
Althe — Bottle detailView
08 images — scroll or drag →

Our reviews

What they say after.

A decade of clients, and the same conversation every time: fast, clear, on time, and worth it. Straight from the DMs.

20,000+Projects delivered
11+Years of clients
5 ×Revisions included

An honest word

Why weak branding is expensive.

A logo is the cheap part. What costs a business is everything a weak brand quietly does after — and I've watched it happen from behind a counter for a decade.

None of this is about spending more. It's about spending once — on the one asset that makes everything else you've already paid for finally work.

Investment

Your brand is more than a logo.
It's your business asset.

Three ways to work together. Every package includes the full workflow — discovery, moodboard, design, five revisions and final files.

MINI

Start strong

A mini branding package for a brand that's ready to stand out.

2JT
$119USD
Investment
  • Logo Design (2 options)
  • Color Palette
  • Brand Guidelines (PDF)
  • Typography Selections
  • Signboard Mockup
Choose Mini
Most popular

FULL

Build your brand

Perfect for startups or personal brands that need a professional, cohesive identity.

3,5JT
$229USD
Investment
  • Logo Design (3 options)
  • Color Palette
  • Brand Guidelines (PDF)
  • Typography Selections
  • Signboard Mockup
  • Packaging Design (2 files)
  • Custom Design (3 files)
Choose Full

BESPOKE

Tailored to you

For brands that want a fully customised identity and a complete brand package.

7JT
$429USD
Investment
  • Logo Design (3 options)
  • Color Palette
  • Brand Guidelines (PDF)
  • Typography Selections
  • Signboard Mockup
  • Packaging Design (2 files)
  • Custom Design (5 files)
  • Pricelist / Menu Design (2 files)
  • Social Media Feed Design (12 files)
Choose Bespoke

À la carte

Already have an identity and only need one piece of it? Any single deliverable can be commissioned on its own — quoted per project once we've talked through the scope.

Printables

  • Menu
  • Label
  • Packaging
  • Merchandise
  • Uniform
  • Custom

Social media

  • Teaser poster
  • Feed
  • IG story
  • Reels

Request an à la carte quote →

Before you ask

Good questions, answered.

The things most people want to know before they reach out.

Completely. We talk brand, goals and direction — you pay nothing until you say yes in writing.

All the time. It's remote start to finish — final files land in your inbox wherever you are.

Then we scrap it, no drama. You approve the moodboard before any real design starts — and every package includes 5 revision rounds.

Small jobs: 4–7 days. Bigger builds take a little more. You get the timeline in writing before you pay — and the faster you approve, the faster it ships.

Yep. That's à la carte: one piece, priced on its own. No full package required.

Every final file in every format, plus a brand guidelines PDF. Yours to use anywhere, forever.

Contact

Let's start with a free chat.

No cost, no obligation. Tell me about your business and I'll come back to you personally — usually within a day — with the direction I'd take and what it would cost. Nothing is paid until you've approved that direction.

Message me on WhatsApp The fastest way — send a quick hello and I'll reply personally, usually within a day.